The State of CRM: Salesforce Dominant

Steven Zolman
Jan. 12,2016 |

The State of the Enterprise CRM Market continues to be the Customer Relationship Management (CRM) software market leader with around a 20% share by the end of 2015. SAP, Oracle, and Microsoft have all stabilized over the last several years, but SAP and Oracle are showing signs of a steady decline at the expense of the other CRM providers. Of the “Big Four” CRM suppliers, remains the clear front runner in 2016, and due to the relatively unimpressive results from the other challengers, we believe will remain at the top this year as well. To make matters worse for SAP and Oracle, the industry trend of CRM as a Software-as-a-Service (SaaS) achieved the tipping point in 2015, whereby SaaS CRM revenues surpassed that of on-premise revenues. As a result, we see continuing problems ahead for SAP and Oracle. Microsoft CRM, which does offer a SaaS version could become the industry #2 in a few years under the current trajectory.


Copyright of NET(net). All rights reserved. Copyright of NET(net). All rights reserved.



About NET(net)

NET(net) is a global disruptive industry force for good and has the experience you want, the expertise you need, and delivers the performance you demand to help you save money and improve value. NET(net) is the world’s only fully technology-enabled consultancy exclusively specializing in full service optimization of the technology supply chain, bringing clients and suppliers together to create winning markets and winning relationships.
We help clients:

  • Find Value in their professional supply chain through strategic sourcing efforts designed to align client need to      supplier capabilities while leveraging our objective, evidenced based processes to deliver optimized supplier  proposals.
  • Get Value in a custom marketplace created through bespoke supplier negotiation assistance, leveraging our   federated market intelligence, resulting in strengthened contractual agreements and improved commercial arrangements.
  • Keep Value in their organization through proactive industry best strategic supplier performance management of the agreement, the investment and the relationship, resulting in more sustainable business partnerships designed to deliver long term sustainable business value.

With clients around the world in nearly all industries and geographies, and with the experience of tens of thousands of field engagements, we have helped our clients capture hundreds of billions of dollars of incremental value. Contact your NET(net) representative, email us at, visit us online at, or call us at +1-866-2-NET-net today to see if we can help you capture more value.

NET(net)’s Website/Blogs/Articles and other content is subject to NET(net)’s legal terms offered for general information purposes only, and while NET(net) may offer views and opinions regarding the subject matter, such views and opinions are not intended to malign or disparage any other company or other individual or group.

Read similar posts below