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CRM and Marketing Operations Opportunities

Fred Teekens
Nov. 30,2021 | CRM Marketing CMS

CRM and Marketing Disruption: Rapid Changing client behavior (initiated by COVID-19) and less physical interaction, required additional means to connect to prospects and grow your business. If you are not doing it your competition will, and companies are loading up on technology to help them achieve this.  The problem is, that many companies are loading up and buying the wrong products, at the wrong price, for reasons that are not shared across the enterprise. General Situation: Most Organizations have a CRM (Salesforce, Oracle, SugarCRM, Hubspot etc.) and one of the many Marketing automation tools, but lack the customer knowledge in order ...

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Veeva Systems: Key Advice Before Your Next Agreement is Signed

Fred Teekens
Apr. 29,2021 |

Veeva Systems by their own declaration is experiencing spectacular growth. In their latest earning call for Q3 2021 (from December 2020), they confirmed total revenue was up 34% year over year! The global pandemic certainly contributed to this growth by their own admission, but they have taken steps to ensure this streak continues. In our experience and analysis with Veeva, we see three main points to consider when starting or renewing agreements, because understanding their place in the market and the way they sell are just as important as their functionality. Below we outline these three areas and offer approaches to help ensure you get ...

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