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Qualtrics: SAP’s Latest Deal ‘Stalking Horse’

SAP customers are facing some difficult and well documented hardships of late, especially those still on the Slow Road to HANA.  For many, the migrations have become far more than was originally bargained for.  As we have stated in previous articles, SAP’s greatest Cloud success has been in its acquisitions like Ariba, Concur and SuccessFactors.  On their own, SAP has struggled.  While SAP touts it’s 100% growth in S4/HANA Cloud growth and backlog, for customers, the story is far different as underutilization and adoption woes rule the day for a huge number of them.  Given customers are facing these challenges, SAP continues marching forward ...

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Do Not Let Rise With SAP Determine Your Future

Fred Teekens
Jan. 26,2022 |

SAP Market Alert: Proceed with caution. With SAP Cloud Revenue exceeding expectations and SAP Management cheering on the RISE program, it looks like they finally have been able to get some traction with a business change program. Some SAP customers that have been delaying their ERP refresh, maybe thinking they are running out of time to make a final decision on what to do with their SAP R/3. Not coincidentally, the RISE program seems to come at the right time for some, as an easy option when they are already on an SAP Platform. We caution our Clients however, in taking a shortcut in your deliberations and not disregard the natural ...

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CRM and Marketing Operations Opportunities

Fred Teekens
Nov. 30,2021 | CRM Marketing CMS

CRM and Marketing Disruption: Rapid Changing client behavior (initiated by COVID-19) and less physical interaction, required additional means to connect to prospects and grow your business. If you are not doing it your competition will, and companies are loading up on technology to help them achieve this.  The problem is, that many companies are loading up and buying the wrong products, at the wrong price, for reasons that are not shared across the enterprise. General Situation: Most Organizations have a CRM (Salesforce, Oracle, SugarCRM, Hubspot etc.) and one of the many Marketing automation tools, but lack the customer knowledge in order ...

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Veeva Systems: Key Advice Before Your Next Agreement is Signed

Fred Teekens
Apr. 29,2021 |

Veeva Systems by their own declaration is experiencing spectacular growth. In their latest earning call for Q3 2021 (from December 2020), they confirmed total revenue was up 34% year over year! The global pandemic certainly contributed to this growth by their own admission, but they have taken steps to ensure this streak continues. In our experience and analysis with Veeva, we see three main points to consider when starting or renewing agreements, because understanding their place in the market and the way they sell are just as important as their functionality. Below we outline these three areas and offer approaches to help ensure you get ...

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