Leave it to IBM to bring in fresh new blood. After nearly 40 years at IBM. Ginni Rometty steps down and Arvind steps forward; someone with only 30 years in at IBM, so we can expect a radical departure from the past, right? Jokes!! Of course, we are jesting, but maybe (just maybe) this guy is different. Let’s see.
IBM’s new CEO (who currently heads up IBM’s Cloud and Cognitive Division), is credited with being the primary architect of IBM’s acquisition of Red Hat. Certainly, he will be measured by how well IBM becomes more like Red Hat, rather than Red Hat becoming at all like IBM. If Arvind is to be successful, IBM will need to become the de facto industry standard solution for Hybrid Cloud (if not a whole lot more), as this is his fundamental vision. Arvind is credited with changing the cloud game at IBM. Instead of competing IBM SoftLayer (IBM’s Cloud Solution) against the likes of Amazon AWS, Google GCE, and Microsoft Azure directly, by shifting strategy to instead ‘play nice’ and allow IBM customers to use IBM for private, public, or even hybrid cloud services, while connecting and integrating with public cloud options like the solutions mentioned above.
Critics of the Red Hat acquisition say that IBM’s purchase price of $34 Billion (131x multiple of annualized profitability) was an insane amount to pay, especially for a company that basically provides maintenance and support services for ‘free’ software. When you consider IBM’s history and track record of pretty much destroying every company they have ever acquired or at least ruining the things that made every acquisition unique, it’s doubly alarming. To look at IBM’s acquisition history is to remember some really great companies that were completely gutted by IBM.
Just their multi-billion-dollar acquisitions (where terms were disclosed) over the last 10 years (prior to Red Hat) are a ‘who’s who’ of who isn’t here anymore. Remember the following companies?
- Sterling Commerce (acquired in May 2010 for $1.4 Billion)
- Netezza (acquired in September 2010 for $1.7 Billion)
- Kenexa (acquired in August of 2012 for $1.4 Billion)
- SoftLayer (acquired in June 2013 for $2 Billion)
- Trusteer (acquired in August 2013 for $1 Billion)
- Merge Healthcare (acquired in August 2015 for $1 Billion)
- Cleversafe (acquired in November 2015 for $1.3 Billion)
- Truven Health Analytics (acquired in February 2016 for $2.6 Billion)
SoftLayer is an interesting case study. At the time of the acquisition by IBM in June of 2013, SoftLayer was described as “the biggest privately held cloud infrastructure provider (IaaS) in the world”. It had a unique competitive differentiation in the market wherein they let customers pick dedicated and specialized hardware at an attractive price-point, which was something you couldn’t do in Amazon AWS. The added value proposition with SoftLayer was scale. You could get big bulky servers with tons of processing power, memory, and storage for a low cost in comparison to Amazon and Google, which had low caps on memory and didn’t have fast (local) storage. For a while, SoftLayer was attractive for specific use cases – so what happened? Well, Amazon and Google caught up and IBM was asleep at the wheel. Both Amazon and Google came out with high memory instances with faster storage and ate IBM’s lunch.
What happened next? What is IBM’s strategy right now? Seriously. Go to their website and summarize what their strategy is. In all seriousness, I would be very interested to know because our clients have absolutely no idea. What they do know however, is that IBM remains one of the most tyrannical companies on the face of the planet that:
- Charges companies a gazillion dollars for 1970s technology that they can’t break away from despite their best efforts because so much mission-critical and custom software was written on the mainframe for so many years. Now the idea of migrating off the mainframe or redeveloping the code in a web-based environment has proven to be terribly daunting and has taken decades longer to accomplish than anyone believed it would.
- Ferociously audits companies and finds the most ridiculous ‘out of compliance’ allegations resulting from the most liberal interpretations of the contractual conditions imaginable. Almost all the threats made wouldn’t pass a sniff test much less a fairness doctrine, and then IBM baits them with a cloud proposal at 1/10th of the ‘egregiously over-inflated’ cost of paying the audit charges. Comically, they then report this to Wall Street as new Cloud revenue and adopt the most hostile and litigious posture imaginable if a customer dares to defy them.
- Promises the next big thing is just right around the next corner (just out of sight!), and to prepare, you must buy all their stuff now thus ensuring you’re positioned to make it all work when it gets here. Whether it’s AI (Watson), Cloud, or Blockchain, it’s generally the same story.
So, what is their strategy?
- Smarter Planet?
- Solutions for a Small Planet?
Regardless of their newest slogan or tagline, they’ve been telling us all this propaganda for a long time already and yet nothing has really changed:
- My laundry machine doesn’t do the wash when it knows I have plenty of excess hot water.
- My irrigation system doesn’t water the lawn when water prices are the lowest.
- My refrigerator doesn’t order groceries for me from the store when I’m running low.
- My car doesn’t sense when I am driving angry and schedule me in for a massage.
- The traffic lights don’t all turn green for me as I zoom into the city.
Arvind’s challenge is to first clarify, and then get you to believe in IBM’s vision again. For that, he’ll need to leverage his technical background and regain organizational credibility. For so many years IBM has been selling futures with excellent marketing and slick sales ‘consultants’, but NONE of their slogans have lived up to the hype; Watson (AI), Cloud, and Blockchain chief among them In summary, if more ‘hype’ and marketing is their strategic vision, I am worried about their long-term viability.
Further ‘clouding’ the future, we turn to the acquisition of Red Hat, and are left with the question of exactly what have they pivoted to? Hybrid Cloud? IBM now wants to be the cloud management layer and will use tools like Watson to give you critical insights on how to minimize cost and risk, and maximize the realization of value and benefit from all providers? I don’t know because their vision has not been clearly articulated to my clients despite them asking for it for years and years. If that is IBM’s vision, how exactly are they going to do it? What is the technology that gives them this ability, and why can I only get it from IBM? That is Arvind’s lofty charge.
This all leads us to Arvind’s Top 5 Challenges in 2020:
- Clarify the vision of IBM – what would you say you do for your customers?
- Establish Yourself as the Technical Voice of Credibility Leading the Organization – a significant departure from past CEOs who were from the sales and marketing functions and didn’t have any real technical chops or credibility.
- Clean House – you have highly bloated and wildly ineffective executive and managerial layers and a poisonous sales culture. Those things must change if you have any chance of getting the rank-in-file back on side and customers trusting your company again.
- Change the Culture – Many executives have no real knowledge about the products and services the company sells, instead having an obsessive desire for financial performance. In order to hit financial targets IBM has been systematically getting rid of people who are smart and talented (and highly paid) in favor of outsourcing those jobs overseas. This culture has nearly ruined the company and if it doesn’t change immediately, IBM will become just another low-cost offshore provider of outsourcing services. Suggestion: Re-invest in your people. Bring back your smartest folks. Take pride in your people having really great skills again.
- Make Great Stuff Again – IBM used to make good technology and must do so again to regain its status as a premier brand. Be the best at ‘stuff’ or don’t do it. It’s that simple. IBM’s brand is should be better than holding fifth place for the markets in which it competes.
- BONUS! Make this Red Hat Acquisition Work. IBM ‘bet the farm’ on this Red Hat acquisition and if this doesn’t work, they are officially CA, just riding the maintenance business to the bottom of the market while circling the drain; officially walking dead. IBM has a terrible track-record with acquisitions, virtually destroying them all by lowering skills, slashing R&D, saddling them with debt, and sucking their blood until they are lifeless shells of their former selves. This cannot happen with Red Hat or it’s over for IBM.
Arvind, you have many challenges ahead of you and we wish you all the best! Our clients could really benefit if IBM became great again, so we are hopeful you will announce a new vision for IBM products and services that:
- Actually includes a passion and mission for making great products again
- Partners with clients to ensure they realize great value from those products and services again
- Provides world class service for those same products
Our clients benefit with a strong IBM in their corner, helping to deliver high value, low cost solutions that result in an improved business. We would welcome IBM back to the table if these were the attributes it envisions and embodies for the future.
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