Negotiation has been referred to by some as “the art of letting them have your way”. Many clients fancy themselves as excellent negotiators.
Persuasion, however, is a different skill. Persuasion is a form of social influence. If negotiation is the art of letting them have your way, persuasion is the process of guiding your counter-party towards the adoption of your idea, attitude, or position by rational and symbolic (though not always logical) measures.