---
title: Whitepaper - Optimize Persuasiveness
description: "Negotiation has been referred to by some as “the art of letting them have your way”. Many clients fancy themselves as excellent negotiators.

Persuasion, however, is a different skill. Persuasion is a form of social influence. If negotiation is the art of letting them have your way, persuasion is the process of guiding your counter-party towards the adoption of your idea, attitude, or position by rational and symbolic (though not always logical) measures."
---

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![cover-5z-1](https://www.netnetweb.com/hs-fs/hubfs/cover-5z-1.png?width=350&height=500&name=cover-5z-1.png)

#### Optimize Persuasiveness

Negotiation has been referred to by some as “the art of letting them have your way”. Many clients fancy themselves as excellent negotiators.

Persuasion, however, is a different skill. Persuasion is a form of social influence. If negotiation is the art of letting them have your way, persuasion is the process of guiding your counter-party towards the adoption of your idea, attitude, or position by rational and symbolic (though not always logical) measures.

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