Salesforce has led the market for years. We have pointed to Salesforce as the culprit who broke the early promise of software as a service as (SaaS). SaaS was supposed to be elastic with demand allowing costs to go both up and down. Historically, we know that Salesforce is supportive of increases in their customers' cost but it has been punitive to reductions. With Salesforce’s fiscal year-end coming at the end of January 2023, now is a great time to re-evaluate your deployment and at the very least benchmark to see how your spend compares to the market. But first, more on Salesforce themselves…. Things 'they are a changin' in ...
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How You Can Win Against an 800-Pound Gorilla Salesforce became the market leader in 2013 and has dominated the Customer Relationship Management (CRM) jungle ever since. With its fiscal year-end in January, now is the best time to review and optimize your Salesforce spend. In the early 2000s, Siebel was the market-leading (and most expensive) CRM (and remained so long after it was acquired by Oracle in 2006 for $5.8 billion), until it lost so much market share that the once unassailable technology goliath finally met its inglorious end. Technically, Siebel is still part of Oracle’s lifetime support policy, but for all practical purposes, it's ...
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CRM and Marketing Disruption: Rapid Changing client behavior (initiated by COVID-19) and less physical interaction, required additional means to connect to prospects and grow your business. If you are not doing it your competition will, and companies are loading up on technology to help them achieve this. The problem is, that many companies are loading up and buying the wrong products, at the wrong price, for reasons that are not shared across the enterprise. General Situation: Most Organizations have a CRM (Salesforce, Oracle, SugarCRM, Hubspot etc.) and one of the many Marketing automation tools, but lack the customer knowledge in order to ...
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