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Salesforce’s Acquisition of Informatica: Strategic Implications for Enterprise Technology Buyers

Background On May 27, 2025, Salesforce (SFDC) announced its $8 billion acquisition of Informatica, a transformative move that reshapes the enterprise technology landscape. This strategic acquisition bolsters Salesforce’s AI and data management capabilities, positioning it as a dominant player in the $150 billion-plus enterprise data market. For C-suite executives navigating complex technology investments, this deal signals both opportunities and challenges. As the world’s leading provider of cost and value optimization for the enterprise technology supply chain, NET(net) offers a deep dive into the implications of this acquisition and ...

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Salesforce Shows Hand on the Growing Market for Data Integration Needs by Targeting Informatica

Steven C Zolman, NET(net) Founder, Owner, and Executive Chairman Preface Nearly all clients are seeking greater prosperity in 2024. While client organizations are still focused on cost reductions to meet the challenges of their new economic and market realities, the pent-up demands of the business are increasingly calling for innovation, automation, and organizational performance improvement. Digital Transformation has emerged as the #1 Way to Boost Performance and Savings concurrently. Client organizations that are digitally transforming are harvesting greater value by: Automating tasks (RPA) to streamline efficiencies Unlocking data ...

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