Market Alert! Salesforce.com Pricing Change: Is Salesforce.com’s “Lightening” About to Zap Your CRM Budget?
Author: Michael Welsh
The most interesting part of this announcement and change seems to be the creative use of the word ‘Lightening’, which appears to be not much more than a significant increase in price, coupled with some bundled features you probably don’t need (or already had anyway). In our view, most Salesforce.com customers will experience a 20% increase in overall pricing for those main functions that are critical to their business. For example, the partial use of ‘Sandbox’ in the various tiers of ‘Lightening’ service. Every one of our clients that have a need for Sandbox capability already have it and really don’t need it as a new ‘benefit’ in a ‘bundled’ package.
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