Founded in 2003 and headquartered in San Francisco, California, Docusign went public in 2018.
Financial Notes:
“I believe it's important to acknowledge where we have not executed as well. It's clear we did not pivot quickly enough and we were slow to make changes. As we experienced tremendous growth during the pandemic, we did not scale the team properly. We lost some innovation velocity. We didn't fully address the changing market dynamics nor mature our operations and systems sufficiently. We understand those gaps, and we're committed to moving forward with more transparency. I think the good news is that the future is in our own hands.” - CEO Allan Thygesen, Q3 2023 Earnings Call
DocuSign Market Position
Enterprise Competition:
Based on their growth, release of new products, highly rated customer support and flexibility, we would rate DocuSign on our Supplier Evolution Scale as being a ‘Market Dominator’. Typically dealing with market dominators comes with added pressure and leverage from their respective sales orgs:
Pricing Methodology
Customer Risk
Employee sentiment is always a sign of how customers may be treated. DocuSign has consistently been on several lists of Best Places to Work. It’s been on Glassdoor’s site as Top 100 for several years.
But that may be changing with the new leadership installed. With the new leadership came several new (some would say unpopular) decisions. It’s rumored that nine previously paid company holidays were revoked, as well as some health benefits that were once free are now being charged to employees. Sales quotas have also gone up with many reps now missing them as compared to previous leadership.
At the end of the day – is new leadership justified in making these hard changes or are they moving too quickly and ruining corporate culture in the meantime. Only time will tell.
From Glassdoor review:
“Many customers are unhappy with deals contracted during the pandemic and are looking to renegotiate or leave. Many of the sales reps who sold those deals got paid and left and that leaves the remaining reps to fix these issues without the ability to sell more and get paid. There are many broken processes, with no accountability anywhere. It takes a lot of effort to get things done internally. This results in a vast amount of time wasted, and people are not able to focus on what they are supposed to be doing.”
Opportunities
As always, contact us with any questions and speak with a subject matter expert to help navigate your Docusign deal and relationship.
About NET(net)
Founded in 2002, NET(net) is the world’s leading IT Investment Optimization firm, helping clients find, get, and keep more economic and strategic value in their technology supply chains. With over 2,500 clients around the world in nearly all industries and geographies, and with the experience of over 25,000 field engagements with over 250 technology suppliers in XaaS, Cloud, Hardware, Software, Services, Healthcare, Outsourcing, Infrastructure, Telecommunications, and other areas of IT spend, NET(net) has the expertise you need, the experience you want, and delivers the performance you demand, resulting in incremental client captured value in excess of $250 billion since 2002. Contact us today at info@netnetweb.com, visit us online at www.netnetweb.com, or call us at +1-616-546-3100 to see if we can help you capture more value in your IT investments, agreements, and relationships.
NET(net)’s Website/Blogs/Articles and other content is subject to NET(net)’s legal terms offered for general information purposes only, and while NET(net) may offer views and opinions regarding the subject matter, such views and opinions are not intended to malign or disparage any other company or other individual or group.